Good Marketing with Stephanie
The Official LANC Podcast
This isn't just another marketing podcast.
Good Marketing with Stephanie explores and analyzes the macro and micro challenges facing marketers at all levels today.
Your host, Stephanie Pryor, is an entrepreneur, PR and marketing consultant, and speaker on the trends that are shaping the future of the marketing and communications industry.
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Contact us at podcast@lancmarketing.com to tell us about yourself and what you’d like to talk about. If it’s a good fit, we’ll get back to you as soon as we can.
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Marketing’s New Superpower? Systems Thinking.
In this episode, Stephanie sits down with Sophie Buonassisi, SVP of Marketing at GTMfund, to explore how AI is reshaping marketing teams and redefining the skills marketers need to stay competitive. From the shift from 'maker' to 'orchestrator' to the rise of systems thinking, this is a must-listen for anyone navigating the future of marketing.
Ideas into Action: Creative Risks in the B2B Arena
A one-person marketing team at a 60+ year-old manufacturer proves that the biggest risk in B2B isn’t standing out—it’s being forgettable. Josh Rozman shares how he built leadership buy-in for a spokes-character (“Phil”), boosted engagement, and made complex industrial filtration feel human.
Storytelling Matters: What Communicators Have Been Saying All Along
Companies are increasingly hiring for storytelling — but what does that actually mean for marketers and communicators? Stephanie Pryor and Sooraj Shah unpack why storytelling is becoming a senior, in-demand skill and how it drives alignment, brand trust, and real business impact.
Brand vs. Performance: United We Stand, Divided We Fall - feat. Renowned Adman, Ellis Verdi
In this episode of Good Marketing with Stephanie, Stephanie Pryor sits down with advertising legend Ellis Verdi to explore why brands must rebalance performance marketing with strong, truth-driven creative to rebuild brand saliency. They discuss why ideas still win, how AI should support—not replace—creativity, and what modern marketers are getting wrong about efficiency.
Speed, Creativity, and Context: The 2026 AI Playbook for Modern Marketers
Marketing is changing fast. In this episode, Stephanie and Smartacre CSO Lisa Zwikl unpack why strong brand foundations matter more than ever, how AI is reshaping search, and what marketers must prioritize to win in 2026.
“Did You Really Say AI?” Feat. Patrick Schober
In this episode, host Stephanie Pryor sits down with Patrick Schober as they dive into one of the most urgent topics in the industry today: the role of AI in marketing.
#TalkTariffs: Why Marketing Still Matters in a Downturn
Stephanie is joined by Emmy Ross, Director of Business Development and Marketing at Astro Metal Craft, to explore how manufacturers—and all businesses—can approach communications strategically, even during turbulent economic times.
Trust at a Glance: The ROI of a Strong Visual Identity feat. Paul Kiesche
Branding expert Paul Kiesche of Aviate Creative joins Stephanie to discuss the key components of impactful B2B branding and how it affects your customers, employees, and industry peers.
Cultivating Community: Balancing Corporate Branding, EGC, and Trust
In this episode, host Stephanie Pryor and former LANC marketing & PR specialist Lindsay Griffin talk about balancing corporate branding and EGC to create trust with your audience.
What The Heck Is Going On With Google These Days?
What is really going on with Google? GMWS host Stephanie Pryor interviews Mordy Oberstein, Head of SEO Brand at Wix. In this episode, they talk all-things-Google, SEO, and holding yourself accountable.