Marketing’s New Superpower? Systems Thinking.
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What does the future of marketing actually look like — and what skills do you need to thrive in it? In this episode of Good Marketing with Stephanie, I sit down with Sophie Buonassisi, SVP of Marketing at GTMfund and the voice behind the GTMnow newsletter and podcast, to talk about how AI is reshaping the marketing function from the ground up.
Sophie works on the front lines of early-stage startups and venture capital, giving her a unique, real-time view into how the most innovative companies in the world are approaching marketing right now. From the shift from "maker" to "orchestrator," to why systems thinking is the new must-have skill, this conversation is packed with insights you won't want to miss.
In this episode, we cover:
How the marketing function has evolved over the last five years
Why tech moats are declining and marketing is the new differentiator
The shift from maker to orchestrator and what that means for your career
How AI is changing team structures, hiring, and the day-to-day work of marketers
What early-career marketers need to know to stay competitive
Why seniority and judgment are more valuable than ever
Sophie's advice for building your personal AI maturity curve
Subscribe, like, and share if this episode sparked something for you!
Connect with Sophie:
https://www.linkedin.com/in/sophiebuonassisi/
Connect with Stephanie:
https://www.linkedin.com/in/stephanieapryor/
Show Notes: