Storytelling Matters: What Communicators Have Been Saying All Along
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Storytelling is suddenly everywhere in job descriptions — from Google to Microsoft — but what does it actually mean in a corporate context?
In this episode of Good Marketing with Stephanie, Stephanie Pryor sits down with Sooraj Shah, former journalist and current Head of Content Marketing at Aikido Security, to unpack a Wall Street Journal article that sparked major conversation across the marketing and communications universe. Together, they explore how storytelling is operationalized inside modern organizations, why narrative consistency matters more than ever, and why this skill is being recognized as a senior, high-impact capability — even in the age of AI.
This conversation is a must-listen for marketers, communicators, PR professionals, and anyone trying to make sense of where brand, content, and narrative are headed next.
Connect with Sooraj:
https://www.linkedin.com/in/soorajshah/
Connect with Stephanie:
https://www.linkedin.com/in/stephanieapryor/
Show Notes:
Wall Street Journal - Companies Are Desperately Seeking ‘Storytellers’
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