Hire the right PR agency with purpose, on purpose.
Download this e-guide to unlock the six key factors you need to use to find the right PR agency for you in 2026.
With this guide, you'll be able to:
Set clear goals going into your intro calls
Know which questions you need to ask
Be able to spot red flags
From consultants and boutique agencies to large global firms (and everything in between), there are so many ways to engage with an external PR partner.
Make sure you find the right partner for you.
What’s Inside?
In this e-guide, you’ll learn how to:
☑Get clear on what you actually need
☑Understand the agency world
☑Evaluate credentials
☑Give your budget a reality check
☑Spot the red flags
☑Navigate the RFP & selection process
About the author
Stephanie Pryor is a PR consultant and founder of LANC Marketing, LLC, an award-winning communications agency in Richmond, VA.
Throughout her career, Stephanie has been on both sides of the agency relationship: She has worked with a number of PR agencies as an in-house communications professional and with clients as an agency employee (and now, founder).
With 15+ years of experience, Stephanie is a trusted advisor to B2B brands with highly technical products and complex sales cycles in manufacturing, technology, healthcare, and more, known for translating intricate business challenges into compelling narratives that drive visibility, trust, and revenue.
