Good Marketing with Stephanie
The Official LANC Podcast
This isn't just another marketing podcast.
Good Marketing with Stephanie explores and analyzes the macro and micro challenges facing marketers at all levels today.
Your host, Stephanie Pryor, is an entrepreneur, PR and marketing consultant, and speaker on the trends that are shaping the future of the marketing and communications industry.
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[BONUS EPISODE] Inside LANC Marketing’s PRSA Keystone Win: Building Internal Trust Through Corporate Communications
LANC Marketing founder Stephanie Pryor is joined by Theresa Womble, VP of Investor Relations and Corporate Communications at Armstrong World Industries, to cover the campaign that led to LANC’s win at the PRSA Central PA Chapter’s Keystone Awards. In this discussion, they highlight the importance of gaining trust with internal stakeholders, knowing where to start in a communications campaign journey, and the importance of building relationships within a company.