Our Services

  • We’re no longer doing your mother’s PR.

    This space has evolved to include a combination of earned, owned, shared, and paid media, encompassing traditional PR activities like media relations and events, as well as new media activities like influencer and brand partnerships. And so, so much more!

    When we do your PR, our goal is to connect with all of your stakeholder groups—not just customers—managing your reputation and creating forward momentum for you as a leader in your industry.

  • Social media is one of the greatest tools for brand discovery and engagement throughout the customer journey.

    We can curate your brand presence on social media and make sure you stay connected with your stakeholders, with a combination of owned, shared, and paid activities on LinkedIn, Meta, YouTube, TikTok, Reddit, and more.

  • Our thought leadership studio enables you to create effective content, fast. We do video, audio (AKA podcasts), creative, and written content in long- and short-form formats.

    We make sure our clients are poised to take advantage of quick wins on top trends while also developing a long-term foundation of brand content and thought leadership.

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Our Work

A person walking through an industrial inventory room

We launch brands in new markets.

A Canadian consulting and AI startup in international trade and supply chain strategy tapped LANC for help expanding its brand into the US.

In the first six months of the engagement, LANC earned more than 200 organic media placements (zero were paid) in major media outlets, including CNN, CNBC, Bloomberg, and Forbes, as well as key trades including Supply Chain Brain, Sourcing Journal, and Simply Trade. These placements generated an estimated 1.17 billion in media reach and $10.9 million in advertising value equivalency (AVE). 

Coverage consistently positioned the client as a clear, authoritative voice on tariffs, geopolitics, and business strategy, translating complex trade policy into real-world implications for businesses and consumers. In parallel, the client also saw significant growth in LinkedIn followers, reach, engagement, and clicks—further strengthening credibility, social proof, and audience connection.

Together, these results reflect a strong foundation for continued growth, deeper industry influence, and expanded thought leadership opportunities for the client in the US.

Engineer working at computer in automotive laboratory with electronic components

We help enterprises elevate their stakeholder communications.

A manufacturing corporation and legacy brand doing more than $1B+ in annual revenue enlisted the help of LANC to expand its corporate communications practice.

In that time, LANC has helped the Corporate Communications & Investor Relations team launch a company-wide initiative focused on thought leadership, partnerships, community and education, and employee engagement.

The project started with a framework and has grown into three strategic industry partnerships; our team has planned and promoted 5+ industry events (including events that got the company in front of more than 100 decision makers and potential high-dollar customers); we have created viral moments for executive thought leaders on social media; and our work with media has yielded opportunities with the Wall Street Journal, Fast Company, and key industry publications.

Worker measuring metal frame with tape measure in workshop, wearing safety goggles and gloves, with shelves in the background.

We curate online communities.

A manufacturing company hired LANC to overhaul its commercial social media channels. The previous agency’s results had plateaued, so LANC was brought on to bring a new perspective and proactive strategy to social media management and advertising.

In the first six months of LANC’s takeover, key engagement metrics improved, including post shares, reactions & likes, and comments. These metrics matter because they impact the algorithms on social platforms and make the client’s content more discoverable. LinkedIn alone saw more than 25% follower growth during that time, which is vital for a B2B business, and LinkedIn advertising served as an engagement touchpoint on millions of dollars in revenue. 

Additionally, LANC worked with the client to create viral social media moments at events that reached thousands of people, generated shares at a rate hundreds of times higher than standard posts, and introduced new content types to the client’s team that had not been tested previously.

Woman using tablet in server room, standing next to glass wall with reflections of server racks.

We build brands from the ground up.

A technology client hired LANC to create a brand strategy and help them launch a new website in August 2023. The client’s original website experienced a major crash in organic keyword rankings and traffic around March 2023. In response, they decided to overhaul their website and build a marketing practice from the ground up. The business had thrived on referrals for more than 20 years and was ready to grow.

Since then, the client has been able to focus their messaging, develop key sales enablement materials, and run demand generation activities in partnership with LANC that have gotten them in front of more than 50 high-dollar sales prospects. Their social media follower count has grown 250% in the last two years and generated more than 380,000 organic impressions in 2024. 

Additionally, the number of new users visiting the website doubled between 2023 and 2024—all organically—and has steadily grown over time, compared to the previous website. 

See the results for yourself.

Work with LANC and become our next client success story.

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What Our Clients Say About LANC

  • Two people in an office setting, with a woman using a laptop and a man pointing at the screen. They are smiling and collaborating. A coffee cup is on the table.

    "[LANC] went above and beyond in providing us with a comprehensive set of tools and insights that have been crucial in shaping our PR strategy. Their approach was proactive and focused on long-term success, which is exactly what we needed."

    - Technology Client

  • Two workers in hard hats and protective gear inspecting machinery in an industrial setting.

    "[LANC] brings fresh eyes to a very large company that will help us see the trees through the forest. We can get so bogged down with putting out fires that we may not think about the overall strategy."

    - Manufacturing Client

  • Group of people collaborating at a cluttered desk with laptops, papers, and tablets.

    "One of the key lessons we learned was the importance of aligning our PR activities with our overall business goals, ensuring that every initiative is purposeful and contributes to our broader objectives."

    - Technology Client

  • Two scientists in lab coats examining equipment in a laboratory.

    "[LANC's] advice has been a game-changer, equipping us with the knowledge and confidence to execute a well-thought-out PR plan that is both effective and efficient."

    - Technology Client