Good Marketing with Stephanie

The Official LANC Podcast

This isn't just another marketing podcast.

Good Marketing with Stephanie explores and analyzes the macro and micro challenges facing marketers at all levels today.

Your host, Stephanie Pryor, is an entrepreneur, PR and marketing consultant, and speaker on the trends that are shaping the future of the marketing and communications industry.

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Want to be interviewed on our podcast?

Contact us at podcast@lancmarketing.com to tell us about yourself and what you’d like to talk about. If it’s a good fit, we’ll get back to you as soon as we can.

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Ideas into Action: Creative Risks in the B2B Arena
Ideas into Action: Creative Risks in the B2B Arena

A one-person marketing team at a 60+ year-old manufacturer proves that the biggest risk in B2B isn’t standing out—it’s being forgettable. Josh Rozman shares how he built leadership buy-in for a spokes-character (“Phil”), boosted engagement, and made complex industrial filtration feel human.

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Marketing, AI in Marketing, Go-To-Market Strategy, Systems Thinking, Future Marketing Jobs Samantha Pryor Marketing, AI in Marketing, Go-To-Market Strategy, Systems Thinking, Future Marketing Jobs Samantha Pryor

Marketing’s New Superpower? Systems Thinking.

In this episode, Stephanie sits down with Sophie Buonassisi, SVP of Marketing at GTMfund, to explore how AI is reshaping marketing teams and redefining the skills marketers need to stay competitive. From the shift from 'maker' to 'orchestrator' to the rise of systems thinking, this is a must-listen for anyone navigating the future of marketing.

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