Good Marketing with Stephanie
The Official LANC Podcast
This isn't just another marketing podcast.
Good Marketing with Stephanie explores and analyzes the macro and micro challenges facing marketers at all levels today.
Your host, Stephanie Pryor, is an entrepreneur, PR and marketing consultant, and speaker on the trends that are shaping the future of the marketing and communications industry.
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Ideas into Action: Creative Risks in the B2B Arena
A one-person marketing team at a 60+ year-old manufacturer proves that the biggest risk in B2B isn’t standing out—it’s being forgettable. Josh Rozman shares how he built leadership buy-in for a spokes-character (“Phil”), boosted engagement, and made complex industrial filtration feel human.
Storytelling Matters: What Communicators Have Been Saying All Along
Companies are increasingly hiring for storytelling — but what does that actually mean for marketers and communicators? Stephanie Pryor and Sooraj Shah unpack why storytelling is becoming a senior, in-demand skill and how it drives alignment, brand trust, and real business impact.