Good Marketing with Stephanie
The Official LANC Podcast
This isn't just another marketing podcast.
Good Marketing with Stephanie explores and analyzes the macro and micro challenges facing marketers at all levels today.
Your host, Stephanie Pryor, is an entrepreneur, PR and marketing consultant, and speaker on the trends that are shaping the future of the marketing and communications industry.
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Contact us at podcast@lancmarketing.com to tell us about yourself and what you’d like to talk about. If it’s a good fit, we’ll get back to you as soon as we can.
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Brand vs. Performance: United We Stand, Divided We Fall - feat. Renowned Adman, Ellis Verdi
In this episode of Good Marketing with Stephanie, Stephanie Pryor sits down with advertising legend Ellis Verdi to explore why brands must rebalance performance marketing with strong, truth-driven creative to rebuild brand saliency. They discuss why ideas still win, how AI should support—not replace—creativity, and what modern marketers are getting wrong about efficiency.
Trust at a Glance: The ROI of a Strong Visual Identity feat. Paul Kiesche
Branding expert Paul Kiesche of Aviate Creative joins Stephanie to discuss the key components of impactful B2B branding and how it affects your customers, employees, and industry peers.
Cultivating Community: Balancing Corporate Branding, EGC, and Trust
In this episode, host Stephanie Pryor and former LANC marketing & PR specialist Lindsay Griffin talk about balancing corporate branding and EGC to create trust with your audience.