About LANC Marketing
LANC Marketing, LLC, is a public relations, strategic communications, and integrated marketing agency for B2B companies.
We work 1:1 with our clients to develop brand-driven programs and initiatives that elevate internal expertise, improve brand recognition and engagement, increase customer lifetime value, and set the business up for long-term success.
Based in Lancaster, PA, our services include brand strategy, public relations, integrated marketing—including social media and content marketing—and corporate consulting. Our clients serve customers in building and construction, education, healthcare, professional services, and more industries.
We are a proudly woman-owned business founded by Stephanie Pryor, a strategic communications consultant with more than a decade of experience.
Do any of these challenges sound familiar?
We want to get in front of decision-makers.
We have a small team and/or too many competing priorities.
Our market is crowded.
We don’t have consistent and clear messaging.
Everything feels reactive or last-minute.
If you said ‘yes’ to any of the above, here’s how we can help:
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Your brand is the face of your business. Ensure that you’re always making an excellent first impression with strategic brand positioning in your market.
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PR is key to building connections and credibility with your audience. Our PR pros can assist with media relations, internal communications, executive thought leadership, and more.
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From social media and content strategy to press releases and webinars, our team can help you craft engaging marketing campaigns and execute them flawlessly.
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Looking for some advice from an experienced third party on how to elevate your marketing program? We’ll give you the edge you need to deliver on next month’s performance report.
Case studies from LANC
A manufacturing corporation and legacy brand doing more than $1B+ in annual revenue enlisted the help of LANC to expand its corporate communications practice.
In that time, LANC has helped the Corporate Communications & Investor Relations team launch a company-wide initiative focused on thought leadership, partnerships, community and education, and employee engagement.
The project started with a framework and has grown into three strategic industry partnerships; our team has hosted three industry events (including events that got the company in front of more than 100 decision makers and potential high-dollar customers); we have created viral moments for executive thought leaders on social media; and our work with media has yielded opportunities with the Wall Street Journal, Fast Company, and key industry publications.
We help enterprises elevate their communications.
A manufacturing company hired LANC to overhaul its commercial social media channels. The previous agency’s results had plateaued, so LANC was brought on to bring a new perspective and proactive strategy to social media management and advertising.
In the first six months of LANC’s takeover, key engagement metrics improved, including post shares, reactions & likes, and comments. These metrics matter because they impact the algorithms on social platforms and make the client’s content more discoverable. LinkedIn alone saw more than 25% follower growth during that time, which is vital for a B2B business, and LinkedIn advertising served as an engagement touchpoint on millions of dollars in revenue.
Additionally, LANC worked with the client to create viral social media moments at events that reached thousands of people, generated shares at a rate hundreds of times higher than standard posts, and introduced new content types to the client’s team that had not been tested previously.
We cultivate online communities.
A technology client hired LANC to create a brand strategy and help them launch a new website in August 2023. The client’s original website experienced a major crash in organic keyword rankings and traffic around March 2023. In response, they decided to overhaul their website and build a marketing practice from the ground up. The business had thrived on referrals for more than 20 years and was ready to grow.
Since then, the client has been able to focus their messaging, develop key sales enablement materials, and run demand generation activities in partnership with LANC that have gotten them in front of more than 50 high-dollar sales prospects. Their social media follower count has grown 250% in the last two years and generated more than 380,000 organic impressions in 2024.
Additionally, the number of new users visiting the website doubled between 2023 and 2024—all organically—and has steadily grown over time, compared to the previous website.
We build brands from the ground up.
Meet the LANC team
Our core team and our network of trusted, expert contractors come together to create a hands-on, high-effort experience for our clients.
When you’re working with us, we’re part of your team.
Stephanie Pryor
Founder & CEO
Samantha Syvret
Director of Operations
Lindsay Griffin
Marketing & PR Specialist
What people say about us
“Stephanie is great to work with! Very knowledgable, helpful, and excellent at what she does! I would highly recommend LANC to anyone looking for PR, Brand Strategy, and/ or Content needs!”
“The LANC team is the perfect extension of any business looking to drive growth with a true marketing partner. Our company is very grateful for LANC's dedication in supporting our communication/branding/social strategy and being proactive with innovative ways to improve our organization. True white glove partnership on a daily basis. Thank you for all that you do!”
“Steph went above and beyond in providing us with a comprehensive set of tools and insights that have been crucial in shaping our PR strategy. Her approach was proactive and focused on long-term success, which is exactly what we needed.”