About LANC
Growth-driven, human-centered marketing.
Your brand and your reputation are two elements of long-term success that you shouldn’t skimp on.
At any given time, only 5% of your market is ready to buy—which leaves the remaining 95% up for grabs in terms of mind-share, brand recognition, and perception.
Brand becomes a lot more tangible when potential customers choose your competitors over you—or don’t even know about you at all. What’s more, brand equity can’t be bought through paid media alone—the more attention you earn, the more validated and admired your brand becomes in the eyes of your audience.
The 95-5 Rule
Meet the LANC team
Our core team and our network of trusted, expert contractors come together to create a hands-on, high-effort experience for our clients.
When you’re working with us, we’re part of your team.
Stephanie Pryor
Founder & CEO
Samantha Syvret
Director of Operations
Lindsay Griffin
Marketing & PR Specialist
Jenna Cornell
Content & Design Specialist
What people say about us
“Praising Steph as a pro is always going to fall short because she did so many great things and she had such a wonderful mentality and open mind that it made me think many times that she could over perform in any team, no matter if it is PR, Development, Marketing, Sales...”
“LANC helps us to define the marketing strategy end-to-end, tailored to the specifics of our business.”
“Steph went above and beyond in providing us with a comprehensive set of tools and insights that have been crucial in shaping our PR strategy for 2024. Her approach was proactive and focused on long-term success, which is exactly what we needed.”