Services
Marketing services for B2B companies
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Can you quickly capture buyers with your vision? Can you clearly (and succinctly) explain your brand positioning, values, voice, and audience?
If you can’t answer the questions above, we can help.
Our brand marketing services include:
▸ Brand Audits & Consulting
▸ Persona Development
▸ Positioning & Messaging
▸ Short- and Long-Term Growth Strategy
▸ Brand Guidelines
▸ Brand Management
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Unlock the power of PR to tell your story, build credibility, and create meaningful connections between you and your audience.
PR services include:
▸ PR Program Audits & Consulting
▸ Go-To Market (GTM)
▸ Media Relations
▸ Digital PR
▸ Executive Branding & Communications
▸ Events & Awards
▸ Internal Communications
▸ Newsroom Development
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If you want your audience to find you, you need multi-channel marketing touch points that move them down the funnel—before, during, and after the sale.
Our suite of online marketing services include:
▸ Marketing Program Audits & Consulting
▸ Social Media Marketing
▸ Content Marketing
▸ Email Marketing
▸ Search Engine Optimization (SEO)
▸ Digital Marketing & Advertising
▸ Website Content Strategy
▸ Sales Enablement Content Strategy
▸ Blog & Podcasts Content Strategy
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It’s the end of another quarter, and your boss is expecting a performance report. You have the metrics, but there’s a disconnect between your team, other marketing teams, and business goals.
Or, you receive another monthly status report from your agency—yet, you never see the needle move for the business. You don’t see the return on investment.
These are common problems facing marketing organizations today. We offer comprehensive consulting services and solutions to help companies overcome these challenges and elevate their marketing programs.
Please contact us for more information
How it works
1
We Get to Know You
We'll start by working on your marketing foundation. During this phase, we will define your marketing goals and assess your program. Through a series of working sessions, we'll complete brand exercises that are essential to a successful agency-client partnership, including competitive research and messaging.
2
We Build Your Strategy
Next, we'll create your marketing strategy. Together, we'll strategize on campaign timing, marketing channels and KPIs, content plans and deliverables, media strategy, and more. This highly collaborative process ensures that we have the right balance of paid, earned, and owned media for your business.
3
We Get It Done
Marketing strategy isn't a set-it-and-forget-it thing. While our goal is to make any marketing plan as actionable as possible based on your resources, our services include execution, reporting, and analysis.
Why work with LANC?
We're an Agency Partner with In-House Energy ✨
Authenticity and transparency are everything to us. We understand what it's like to be an in-house marketer stuck with a low-effort agency; so, we promise 1:1 attention and support to every LANC Marketing client. When you're working with us, we're a part of your team.
We're Tech Forward and Research Driven 📲
Leveraging the best martech tools, we use research to find out where your audience is, the content they consume, the issues that matter to them, and the tactics that drive the best results, helping us learn how our marketing efforts translate to action.
We Give You an Outside (and Honest) Perspective 💬
We help you solve problems and think outside the box using our multi-vertical and multi-channel expertise. Marketing should be data-driven, but it should also be about the people you serve. We lead with empathy, and we get results with strategy.
Our Approach Works ✅
In a marketing agency, every client is unique: Some have decades-old marketing departments, while others are just getting started. We're lucky to have experience helping every type of client, from fast-growing mid-market companies to legacy enterprises. Our agency has proudly provided brand strategy, public relations, online marketing, and consulting services since March 2023.
Where we’ve been mentioned
Not ready to hop on a call just yet?
Send us a message instead.
We’ll get back to you as soon as possible, but you can expect to hear back within a business day.
PS—Our team values your privacy. We won’t share your information with anyone else.