Services
We do strategic communications and integrated marketing for innovative companies.
Brand Strategy
Your brand is the face of your business. Make an excellent first impression with strategic brand positioning in your market.
Integrated Marketing
From social media and content strategy to press releases and internal comms, our team can help you craft engaging integrated campaigns and execute them flawlessly.
Public Relations
PR is key to building connections and credibility with your audience. Our PR pros can assist with media relations, executive thought leadership, events, and more.
Corporate Consulting
Looking for some advice from an experienced third party on how to elevate your comms program? We’ll give you the edge you need to deliver on next month’s performance report.
What our clients say about us
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"[LANC] went above and beyond in providing us with a comprehensive set of tools and insights that have been crucial in shaping our PR strategy. Their approach was proactive and focused on long-term success, which is exactly what we needed."
- Technology Client
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"[LANC] brings fresh eyes to a very large company that will help us see the trees through the forest. We can get so bogged down with putting out fires that we may not think about the overall strategy."
- Manufacturing Client
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"One of the key lessons we learned was the importance of aligning our PR activities with our overall business goals, ensuring that every initiative is purposeful and contributes to our broader objectives."
- Technology Client
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"[LANC's] advice has been a game-changer, equipping us with the knowledge and confidence to execute a well-thought-out PR plan that is both effective and efficient."
- Technology Client
Our process
At LANC Marketing, we have a proven process for onboarding new clients, helping us foster lasting relationships built on mutual respect, collaboration, and expertise.
Step 1: We Get to Know You
First, we learn everything we can about your business and your goals. Through a series of working sessions, we’ll assess your current program and marketing foundation, diving into competitive analysis, customer research, internal dynamics, messaging, and more. This is an essential step in any successful agency-client partnership—and it helps us hit the ground running!
Step 2: We Build Your Strategy
Next, we'll create your marketing strategy. Together, we'll strategize on campaign timing, marketing channels and KPIs, content plans and deliverables, media strategy, and more. This highly collaborative process ensures that we have the right balance of paid, earned, and owned media for your business.
Step 3: We Get It Done
Marketing strategy isn't a set-it-and-forget-it thing. While our goal is to make any marketing plan as actionable as possible based on your resources, our services include ongoing execution, reporting, and analysis to keep your business going in the right direction.
Levels of service
Not sure how much support you need to achieve your brand, strategic comms, or PR goals?
Consulting
Get 1:1 counsel and strategy roadmap from LANC’s founder and CEO, Stephanie Pryor.
Agency of Record
Work with LANC as your full-service brand, communications, and PR agency.
Projects
Get a combination of brand, PR, and integrated communication services on a per-project basis.
Want more info on our services?
Use this form to select the services you’re interested in, and someone from our team will be in touch.
Why work with LANC?
We're an Agency Partner with In-House Energy
Authenticity and transparency are everything to us. We understand what it's like to be an in-house marketer stuck with a low-effort agency; so, we promise 1:1 attention and support to every LANC Marketing client. When you're working with us, we're a part of your team.
We're Tech Forward and Research Driven
Leveraging the best martech tools, we use research to find out where your audience is, the content they consume, the issues that matter to them, and the tactics that drive the best results, helping us learn how our marketing efforts translate to action.
We Give You an Outside (and Honest) Perspective
We help you solve problems and think outside the box using our multi-vertical and multi-channel expertise. Marketing should be data-driven, but it should also be about the people you serve. We lead with empathy, and we get results with strategy.
Our Approach Works
In a marketing agency, every client is unique: Some have decades-old marketing departments, while others are just getting started. We're lucky to have experience helping every type of client, from fast-growing mid-market companies to legacy enterprises. Our agency has proudly provided brand strategy, public relations, online marketing, and consulting services since March 2023.
Where we’ve been mentioned
FAQs: Everything you need to know about LANC
Partnering with the right agency is crucial when it comes to growing your business and crushing your goals. So, take your time. Read through some of our most commonly asked questions.
We’ll be right here when you’re ready to take the next step.
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LANC Marketing works with a wide variety of businesses. Our customers are primarily mid-market ($5M+ AR) to enterprise ($500M+ AR) companies based in the U.S., Canada, or the EU. In terms of industries, our primary verticals include technology (e.g., health tech, martech, sales tech, and fintech) and Manufacturing/Industrial. We also work with companies in the Healthcare, Education, and Finance spaces.
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We help our clients develop and deploy strategic campaigns, balancing growth and awareness marketing motions that ladder up into larger business goals. We figure out where you want to increase performance and see results, tell you how to get there, and work with you on every step along the way.
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LANC will provide an initial strategy session for prospective clients in addition to a custom proposal. When you become a client, we will enter the Discovery & Research phase. This is a deep-dive into your brand, marketing, and organizational structure that allows LANC to collect critical insights and provide a strategic roadmap. It is a highly collaborative process that is customized for you and your business.
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To clarify, there isn't a single strategy session when you become a LANC client. Our initial working sessions are part of our Discovery & Research process, which is an essential exercise for every LANC client. This process typically takes 1-3 months. Please note that these sessions do not prevent us from working on immediate project needs!
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If you decide to move forward with LANC, there will be an escape clause in our contract. That said, we are proactive about the success of our client partnerships. As a client, you will have a quarterly account review where we will assess progress, share feedback, and evaluate our ways of working.
Ready to work together?
Let’s go! Fill out the form to get started.