Public Relations

Unlock the power of PR.

Are you building lasting relationships with your audience? How about establishing trust and credibility? 

See how effective PR can help you bridge the divide between your business and your customers, creating long-term connections and fostering brand loyalty.

PR services from the pros.

Public relations is an incredibly effective tool for establishing meaningful and authentic connections with decision makers. It offers an opportunity to speak directly to customers and tell the story of your business through meaningful channels. 

  • We’ll start by taking the temperature of your current PR program, identifying any gaps and building on the successes. 

  • Our team will craft and implement a step-by-step PR plan designed to drive demand and bring new products to market.

  • Through media outreach, we’ll focus on building the relationship between your company and the media, leveraging various outlets to tell your story. 

  • Relying on digital-first strategies like social media, influencer marketing, and content marketing, we’ll boost your brand’s online presence while helping you connect more directly with your audience.

  • Improve your credibility and grow a larger professional audience with a strong executive brand and regular communication. 

  • Showcase your brand to the public and the press by attending corporate events and accepting awards. 

  • Keeping employees engaged and excited about the business means you need to deliver reliable communications internally, keeping them apprised of new developments and exciting wins. 

  • We’ll stay on top of current events and keep your company’s narrative at the forefront of everything we do with our newsroom development services. 

Levels of service

Not sure how much support you need to achieve your brand, strategic comms, or PR goals?

Consulting

Get 1:1 counsel and strategy roadmap from LANC’s founder and CEO, Stephanie Pryor.

Consulting is a good option for clients with a robust internal marketing function but who need a fresh perspective, or for clients with a very small marketing function and limited budget who need help getting started.

Agency of Record

Work with LANC as your full-service brand, communications, and PR agency.

The AOR package is a smart investment if you have limited internal communications or marketing support; you want to build a brand marketing, PR, or thought leadership program; or you need support on strategic initiatives that exceed your internal team’s bandwidth.

Projects

Get a combination of brand, PR, and integrated communication services on a per-project basis.

Single campaigns are a great option if you have a specific company, product, or IP milestone that you want to promote widely. Examples include product launches, publishing original research, or going through an IPO.

Have questions or want to find out if our PR services are right for you?

Fill out the form here and someone from our team will get back to you as soon as possible.

 Public Relations FAQs

If you’re wondering what it’s like to work with LANC on your public relations program, check out some of our most frequently asked questions:

  • Our public relations services include PR program audits and consulting, Go-To Market (GTM), media relations, digital PR, executive branding and communications, events and awards, internal communications, and newsroom development. Contact us today to learn more about how we can help your business!

  • The monthly fee does not include the cost of paid media. We will factor in your total budget when making paid media recommendations. We use several tools including (but not limited to) Semrush, AdRoll, Meta, and Google Ads for ad research and execution. You will pay for ad buys directly—LANC does not invoice for ads upfront at this time. 

  • Yes, public relations content distribution is completely covered under the retainer. We’ve got it all handled!