Integrated Marketing

Master your integrated marketing program.

Are you having trouble acquiring new contacts or building pipeline at your organization? Need a more strategic content plan to reach your prospects and make the sale?

If you want your audience to find you, then you need omni-channel marketing touchpoints that move them down the funnel—before, during, and after the sale.

Integrated marketing services from LANC.

Integrated marketing is a crucial part of any effective marketing program, helping your brand acquire new leads, attain brand awareness/affinity, build pipeline, and ultimately close more deals. LANC Marketing works with you every step of the way to create a strategic program that aligns with your long-term goals.

  • We’ll conduct a thorough marketing program audit, and give you expert advice on how to advance your business. 

  • Our team will use social media platforms to interact with your audience, drive traffic to your website, and increase sales. This includes creating and carrying out monthly content calendars, staying on top of social trends, and more.

  • This strategic marketing approach focuses on creating valuable content, like blog posts, podcasts, and videos, and distributing them through a variety of channels to engage your audience and build strong relationships.

  • We’ll use this direct form of marketing to inform your customer base about product/service updates, exciting news, thought leadership resources, and more. 

  • Does your homepage spell out exactly what your business can offer to customers? Are there clear CTAs throughout your website? Does it answer the who, what, why, and how? LANC can help ensure your website content strategy is hitting all the right notes. 

  • Building long-term relationships with your customers requires ongoing organic communication. Blog posts and podcasts are a great way to connect with your audience, without feeling too sales-y. Together, we’ll create a strong content strategy using these forms of communication.

Levels of service

Not sure how much support you need to achieve your brand, strategic comms, or PR goals?

Consulting

Get 1:1 counsel and strategy roadmap from LANC’s founder and CEO, Stephanie Pryor.

Consulting is a good option for clients with a robust internal marketing function but who need a fresh perspective, or for clients with a very small marketing function and limited budget who need help getting started.

Agency of Record

Work with LANC as your full-service brand, communications, and PR agency.

The AOR package is a smart investment if you have limited internal communications or marketing support; you want to build a brand marketing, PR, or thought leadership program; or you need support on strategic initiatives that exceed your internal team’s bandwidth.

Projects

Get a combination of brand, PR, and integrated communication services on a per-project basis.

Single campaigns are a great option if you have a specific company, product, or IP milestone that you want to promote widely. Examples include product launches, publishing original research, or going through an IPO.

Have questions or want to find out if our integrated marketing services are right for you?

Fill out the form here and someone from our team will get back to you as soon as possible.

 Integrated Marketing FAQs

Wondering how LANC Marketing can help you with integrated marketing?

Here are some of our most frequently asked questions:

  • While we’re more focused on earned and owned channels, we will work in tandem with your team on paid campaigns from the content and organic side. Fragmentation is a major issue in modern marketing, and we strive to be an agency partner who feels and acts like an in-house team would. “Paid media support” is a simple way of saying that we want everything we do to ladder up into your marketing revenue goals and KPIs.

  • We can create templates for email and social media graphics and will partner with graphic designers as needed to complete projects requiring creative. 

  • The turnaround time for deliverables varies based on the project. That said, our writers typically turn content writing projects around in 1–3 business days. We have a specific brief that we use to ensure the writers are set up for success on each project, as well as a project management system. Writers will also interview SMEs when needed.