Technology
Innovative comms for innovative companies.
Tech companies know better than anyone that entire industries can shift at a moment’s notice. In a post-COVID and AI-driven world, SEO hacks and a big advertising budget simply aren’t enough to impact long-term growth.
Startups can spend millions developing their platform and bringing it to market, but the truth is that you get out what put into your brand. We help tech companies—from AI startups to mid-market cybersecurity firms and enterprise SaaS vendors—develop your brand strategy and deploy integrated marketing campaigns that get you in front of decision makers.
We help you talk about what your customers want to hear about.
Artificial Intelligence
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SaaS & iPaaS
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Cybersecurity
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CRMs & ERPs
Artificial Intelligence • SaaS & iPaaS • Cybersecurity • CRMs & ERPs
Do any of these challenges sound familiar?
Standing out in a crowded market.
Shift from specs only to an aspirational brand story that resonates with broader audiences, emphasizing the value and impact of your solutions.
Focusing on product specifications over brand positioning.
Develop a clear value proposition and unique messaging to stand out, and proactively seek earned media coverage through thought leadership and storytelling
Lacking consistent and clear messaging.
Establish clear brand guidelines to ensure consistency across all communications and align internal teams on messaging priorities
Relying on reactive communications.
Invest in strategic PR campaigns, highlighting innovation, sustainability, or industry expertise, to enhance reputation and shape public perception
If you said ‘yes’ to any of the above, here’s how we can help:
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Your brand is the face of your business. Ensure that you’re always making an excellent first impression with strategic brand positioning in your market.
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PR is key to building connections and credibility with your audience. Our PR pros can assist with media relations, internal communications, executive thought leadership, and more.
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From social media and content strategy to press releases and webinars, our team can help you craft engaging marketing campaigns and execute them flawlessly.
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Looking for some advice from an experienced third party on how to elevate your marketing program? We’ll give you the edge you need to deliver on next month’s performance report.
Have questions or want to find out if our services are right for you?
Fill out the form here and someone from our team will get back to you as soon as possible.
Case Study
We build tech brands from the ground up.
A technology client hired LANC to create a brand strategy and help them launch a new website in August 2023. The client’s original website experienced a major crash in organic keyword rankings and traffic around March 2023. In response, they decided to overhaul their website and build a marketing practice from the ground up. The business had thrived on referrals for more than 20 years and was ready to grow.
Since then, the client has been able to focus their messaging, develop key sales enablement materials, and run demand generation activities in partnership with LANC that have gotten them in front of more than 30 high-dollar sales prospects. Their social media follower count has grown by 30% and generated more than 380,000 organic impressions.
Additionally, the number of new users visiting the website doubled between 2023 and 2024—all organically—and has steadily grown over time, compared to the previous website.
How it works
At LANC Marketing, we have a proven process for onboarding new clients, helping us foster lasting relationships built on mutual respect, collaboration, and expertise.
Step 1: We Get to Know You
First, we learn everything we can about your business and your goals. Through a series of working sessions, we’ll assess your current program and marketing foundation, diving into competitive analysis, customer research, internal dynamics, messaging, and more. This is an essential step in any successful agency-client partnership—and it helps us hit the ground running!
Step 2: We Build Your Strategy
Next, we'll create your marketing strategy. Together, we'll strategize on campaign timing, marketing channels and KPIs, content plans and deliverables, media strategy, and more. This highly collaborative process ensures that we have the right balance of paid, earned, and owned media for your business.
Step 3: We Get it Done
Marketing strategy isn't a set-it-and-forget-it thing. While our goal is to make any marketing plan as actionable as possible based on your resources, our services include ongoing execution, reporting, and analysis to keep your business going in the right direction.
FAQs: Everything you need to know about LANC
Partnering with the right agency is crucial when it comes to growing your business and crushing your goals. So, take your time. Read through some of our most commonly asked questions.
We’ll be right here when you’re ready to take the next step.
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LANC Marketing works with a wide variety of businesses. Our customers are primarily mid-market ($5M+ AR) to enterprise ($500M+ AR) companies based in the U.S., Canada, or the EU. In terms of industries, our primary verticals include technology (e.g., health tech, martech, sales tech, and fintech) and Manufacturing/Industrial. We also work with companies in the Healthcare, Education, and Finance spaces.
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We help our clients develop and deploy strategic campaigns, balancing growth and awareness marketing motions that ladder up into larger business goals. We figure out where you want to increase performance and see results, tell you how to get there, and work with you on every step along the way.
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LANC will provide an initial strategy session for prospective clients in addition to a custom proposal. When you become a client, we will enter the Discovery & Research phase. This is a deep-dive into your brand, marketing, and organizational structure that allows LANC to collect critical insights and provide a strategic roadmap. It is a highly collaborative process that is customized for you and your business.
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To clarify, there isn't a single strategy session when you become a LANC client. Our initial working sessions are part of our Discovery & Research process, which is an essential exercise for every LANC client. This process typically takes 1-3 months. Please note that these sessions do not prevent us from working on immediate project needs!
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If you decide to move forward with LANC, there will be an escape clause in our contract. That said, we are proactive about the success of our client partnerships. As a client, you will have a quarterly account review where we will assess progress, share feedback, and evaluate our ways of working.
Ready to work together?
Let’s go! Fill out the form to get started.