Manufacturing & Industrial
Modern communications strategies for industrial companies.
A lot has changed in marketing for manufacturers over the last decade. B2B marketing has taken the shape of what was previously considered B2C: Instead of relying purely on messaging about products and specifications, manufacturers are being pushed toward human-to-human marketing. We’re selling a story, not just a product.
Industrial companies can spend millions developing their products and bringing them to market, but the truth is that you get out what put into your brand. We help manufacturers—from regional, mid-market companies to enterprise brands—develop your integrated marketing strategy and deploy campaigns that get you in front of decision makers.
We help you talk about what your customers want to hear about.
Building Materials & Construction
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Energy
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Engineering
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Building Materials & Construction • Energy • Engineering •
Do any of these challenges sound familiar?
Standing out in a crowded market.
Shift from specs only to an aspirational brand story that resonates with broader audiences, emphasizing the value and impact of your solutions.
Focusing on product specifications over brand positioning.
Develop a clear value proposition and unique messaging to stand out, and proactively seek earned media coverage through thought leadership and storytelling
Lacking consistent and clear messaging.
Establish clear brand guidelines to ensure consistency across all communications and align internal teams on messaging priorities
Relying on reactive communications.
Invest in strategic PR campaigns and executive thought leadership, highlighting innovation, sustainability, or industry expertise, to enhance reputation and shape public perception
If you said ‘yes’ to any of the above, here’s how we can help:
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Your brand is the face of your business. Ensure that you’re always making an excellent first impression with strategic brand positioning in your market.
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PR is key to building connections and credibility with your audience. Our PR pros can assist with media relations, internal communications, executive thought leadership, and more.
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From social media and content strategy to press releases and webinars, our team can help you craft engaging marketing campaigns and execute them flawlessly.
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Looking for some advice from an experienced third party on how to elevate your marketing program? We’ll give you the edge you need to deliver on next month’s performance report.
Have questions or want to find out if our services are right for you?
Fill out the form here and someone from our team will get back to you as soon as possible.
Case Study
We help enterprises elevate their communications.
A manufacturing corporation and legacy brand doing more than $1B+ in annual revenue enlisted the help of LANC to expand its corporate communications practice.
In that time, LANC has helped the Corporate Communications & Investor Relations team launch a company-wide initiative focused on thought leadership, partnerships, community and education, and employee engagement.
The project started with a framework and has grown into three strategic industry partnerships; our team has hosted three industry events (including events that got the company in front of more than 100 decision makers and potential high-dollar customers); we have created viral moments for executive thought leaders on social media; and our work with media has yielded opportunities with the Wall Street Journal, Fast Company, and key industry publications.
Case Study
We cultivate online communities.
A manufacturing company hired LANC to overhaul its commercial social media channels. The previous agency’s results had plateaued, so LANC was brought on to bring a new perspective and proactive strategy to social media management and advertising.
In the first six months of LANC’s takeover, key engagement metrics improved, including post shares, reactions & likes, and comments. These metrics matter because they impact the algorithms on social platforms and make the client’s content more discoverable. LinkedIn alone saw more than 25% follower growth during that time, which is vital for a B2B business.
Additionally, LANC worked with the client to create viral social media moments at events that reached thousands of people, generated shares at a rate hundreds of times higher than standard posts, and introduced new content types to the client’s team that had not been tested previously.
How it works
At LANC Marketing, we have a proven process for onboarding new clients, helping us foster lasting relationships built on mutual respect, collaboration, and expertise.
Step 1: We Get to Know You
First, we learn everything we can about your business and your goals. Through a series of working sessions, we’ll assess your current program and marketing foundation, diving into competitive analysis, customer research, internal dynamics, messaging, and more. This is an essential step in any successful agency-client partnership—and it helps us hit the ground running!
Step 2: We Build Your Strategy
Next, we'll create your marketing strategy. Together, we'll strategize on campaign timing, marketing channels and KPIs, content plans and deliverables, media strategy, and more. This highly collaborative process ensures that we have the right balance of paid, earned, and owned media for your business.
Step 3: We Get it Done
Marketing strategy isn't a set-it-and-forget-it thing. While our goal is to make any marketing plan as actionable as possible based on your resources, our services include ongoing execution, reporting, and analysis to keep your business going in the right direction.
FAQs: Everything you need to know about LANC
Partnering with the right agency is crucial when it comes to growing your business and crushing your goals. So, take your time. Read through some of our most commonly asked questions.
We’ll be right here when you’re ready to take the next step.
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LANC Marketing works with a wide variety of businesses. Our customers are primarily mid-market ($5M+ AR) to enterprise ($500M+ AR) companies based in the U.S., Canada, or the EU. In terms of industries, our primary verticals include technology (e.g., health tech, martech, sales tech, and fintech) and Manufacturing/Industrial. We also work with companies in the Healthcare, Education, and Finance spaces.
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We help our clients develop and deploy strategic campaigns, balancing growth and awareness marketing motions that ladder up into larger business goals. We figure out where you want to increase performance and see results, tell you how to get there, and work with you on every step along the way.
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LANC will provide an initial strategy session for prospective clients in addition to a custom proposal. When you become a client, we will enter the Discovery & Research phase. This is a deep-dive into your brand, marketing, and organizational structure that allows LANC to collect critical insights and provide a strategic roadmap. It is a highly collaborative process that is customized for you and your business.
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To clarify, there isn't a single strategy session when you become a LANC client. Our initial working sessions are part of our Discovery & Research process, which is an essential exercise for every LANC client. This process typically takes 1-3 months. Please note that these sessions do not prevent us from working on immediate project needs!
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If you decide to move forward with LANC, there will be an escape clause in our contract. That said, we are proactive about the success of our client partnerships. As a client, you will have a quarterly account review where we will assess progress, share feedback, and evaluate our ways of working.
Ready to work together?
Let’s go! Fill out the form to get started.