Three Cheers for Three Years of LANC Marketing!
Celebrating three years of growth and what’s next for LANC
When LANC first opened its (virtual) doors in 2023, we had a clear vision: We would coach our clients in a way that empowered them to experiment, get creative, and use communications as a strategic tool that ultimately helped them gain visibility and leadership across their industries.
In 2026, that is exactly what we do everyday.
What we’ve built over the last three years extends far beyond top-tier media placements and KPIs. This month, as LANC celebrates three years in business, we’ve grown in ways we never could have imagined back when we first established our business. This journey has challenged us and taught us many lessons that shape our approach to the work we do today.
Values are our Anchor
One thing we know to be true in business – and in the world in general – is that the only constant is change. Through economic and political shifts, evolving industries, and inevitable uncertainty, LANC always had something concrete to keep us and our clients grounded: our values.
These values are the foundation that anchors us, and that we believe will nurture our continued success:
We are dreamers and doers: We have the audacity to dream big without losing sight of strategic client goals
We are caring and compassionate: We lead with compassion and build valuable relationships with people who share similar values and attitudes
We operate with integrity, honesty, and transparency: We celebrate our wins and, just as importantly, take accountability for our actions and mistakes
We have learned over the past three years how absolutely critical it is for us to live by these principles at the heart of every interaction and strategy.
Relationships Matter More Than You Think
The work that we do and the wins we’ve achieved have not happened in silos. Relationships are the driving force behind our client work, media connections, and other stakeholders we engage with every day.
We always say ‘yes’ to the coffee chats. We make sure we show up in our community. And we make sure our people feel seen, heard, and valued.
On the client side, we’ve built partnerships that not only elevate brands but the people behind them, and we live and breathe our shared vision and values; honest, open communication; and mutual respect.
A Glimpse at Three Years of Wins
In the past three years, we’ve helped our clients achieve impactful results, including:
Media placements in top-tier outlets such as CNBC, Inc., and The Washington Post, along with key trade publications such as Facilities Dive and Industry Week
Strategic partnerships with leading brands in our clients’ industries
Visibility at major events by organizations in our clients’ verticals
Direct feedback from major institutional investors based on our work
Each of these wins is much more than a metric. They reflect the trusting partnerships we’ve built with our clients and industry partners and our consistent, collaborative efforts.
What’s Next for LANC?
The next chapter of LANC is all about momentum. With our guiding principles at the forefront, we’re focused on ways we can continue to innovate and grow. We may not know exactly what tomorrow holds, but we’re confident that through commitment, collaboration, creativity, and compassion, we will continue to support our clients and deliver meaningful results.
