Get in front of the right people, with the right message.
We’ll help you achieve long-term, sustainable business growth and increase the lifetime value of your customers with smart brand strategy, public relations, and marketing.
OUR SERVICES
A marketing agency for growth-oriented companies
Brand Strategy
Imagine that you have 30 seconds to describe your brand, or you’ll lose a million-dollar customer. It sounds extreme, but it only takes a few seconds to form a perception of a brand.
Your brand is a central factor in a buyer’s decision to work with your company.
Public Relations
It takes 5-7 impressions before your audience remembers you. Luckily, news media and online creators control the most influential platforms in the world.
The more influential the source, the greater the impact of each impression.
Online Marketing
How your business shows up online is now more important than ever. 74% of B2B buyers do research online before making a purchase (WebFX).
Demand and lead generation go hand-in-hand. Don’t miss your spot in the consideration set of crucial buyers.
Consulting
The most existential threats to marketing teams today are fragmentation, internal silos, and outdated ways of working.
We offer comprehensive audits and consulting solutions to clients who want to elevate their brand, PR, or marketing programs—and create new and improved revenue channels.
See something you need?
A Lancaster, Pennsylvania, marketing and public relations agency.
LANC Marketing, LLC, was founded in 2023, joining a thriving community of marketers and clients who want to grow their brands in the Red Rose City and beyond.
The agency runs on these core principles:
Ads alone cannot deliver long-term value
Organic marketing without strategy will inevitably fall flat
Customers are human, and whatever we do should reflect that
Our clients are B2B startups, up-and-coming businesses, and established enterprises with amazing stories to tell, and a desire to create authentic connections with their audiences.
They understand that brand marketing and organic channels—including social media, public relations, email, and SEO—have long-lasting business value.
Turns out, they’re right.
We’ve been featured in:
The reviews are in:
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Steph went above and beyond in providing us with a comprehensive set of tools and insights that have been crucial in shaping our PR strategy for 2024. Her approach was proactive and focused on long-term success, which is exactly what we needed.
SaaS Client, LANC Marketing
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LANC helps us to define the marketing strategy end-to-end, tailored to the specifics of our business.
Technology Client, LANC Marketing
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One of the key lessons we learned from Steph was the importance of aligning our PR activities with our overall business goals, ensuring that every initiative is purposeful and contributes to our broader objectives. Her advice has been a game-changer, equipping us with the knowledge and confidence to execute a well-thought-out PR plan that is both effective and efficient.
SaaS Client, LANC Marketing
OUR CLIENTS
The industries that make our world go ‘round
Technology
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Manufacturing
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Media
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Healthcare
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Education
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Technology • Manufacturing • Media • Healthcare • Education •
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Listen to Our Podcast
This isn't just another marketing podcast. Good Marketing with Stephanie explores and analyzes the macro and micro challenges facing marketers at all levels today. Your host, Stephanie Pryor, is an entrepreneur, marketing consultant, and speaker on the trends that are shaping the future of the marketing industry.